July 3, 2014

AW 14/15 Pastels in Gucci's Latest Ad Campaign

Courtesy of iFashion
Written by Karla Bosch


Natasha Poly, Raquel Zimmermann, Anja Rubik and Suvi Koponen are part of the chosen cast of Gucci’s Autumn/Winter 2014-2015 campaign.


The models are all dressed up in the latest collection devoted to the 60’s era. Italian fashion house Gucci is among the last to introduce its autumn/winter 2014 advertising campaign. The portraits taken are purposefully old-looking, to give them a vintage feel. The girls are dressed in fur jackets with long naps, A-line coats and high boots made of snake skin. You can also see the updated Jackie Hobo bag in beige pastel held by Russian model Natasha Poly.



“With this campaign, I wanted to create modern, evocative portraits that epitomize the essence of the Gucci woman – individual, strong, sensual, and glamorous,” said Frida Giannini.


 
Currently making waves online, the campaign will go on print in August and September magazine issues. But before that, a billboard on Sunset Boulevard will pervade the grand group shot with all the girls including Joan Smalls, Karmen Pedaru, Nadja Bender, all wearing crystal embellished mini-dresses.


To shop Gucci, visit exclusive boutiques in Cape Town and Johannesburg. 
For more, visit www.gucci.com






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