As a Fashion Management and Communication student at North West School
of Design in my final year, and also a very keen fashion blogger, I
decided to approach iFashion for my three week internship.
My passion for fashion comes from travelling and music. The places I go
to and as a musician the music I listen to influences what I wear on a
day to day basis. But this is how I got to explore the business of
fashion media:
I chose iFashion not just because we NWSD students are
familiarized with this fashion portal on a weekly basis, but because I
wanted to get the feel of online news publishing. So iFashion was my first option, and I was lucky enough to be accepted.
On my first day, I immediately started shadowing and assisting the Editor of iFashion,
Londiwe Mbhele. As nervous as I was, she quickly made me feel at ease. I
was also introduced to several office staff and key personnel, which
helped me familiarize myself with the company’s inter-linked
departments, and gave me an overall feel of the organization’s corporate
culture. After that she showed me the basic computer applications
utilized in day-to-day operations, their policies and procedures. I also
got a company-provided laptop in a comfortable, modernly-furnished
office.
My main responsibility was reading all the press releases that the PR companies of brands and designers sent and creating news articles around that information. I also assisted with responding to iFashion queries, which included questions such as: how to become a model or start a fashion label and general enquiries of the business and latest news. In addition, I participated in accompanying the editor to all the events she needed to attend, whether it was for a brand birthday celebration in Sandton City, a designer’s store opening or SA Fashion Week’s fashion Wednesdays – it was great to learn how busy it can be from hopping from one event to another. I also kept the iFashion followers on social media networks updated with news and photos on some occasions.
Through this job experience, I was able to pick up a lot of skills, such as effective networking with designers and media; analytical and writing skills. I had the opportunity to see how the editor communicated and worked with other people in the industry and also how those in editorial and PR work together. Through this process, I was able to solve problems effectively, verify media information through general conversation, look for opportunities within the industry, and provide a professional service.
Overall, I would say I’ve learned a lot about online fashion news portals. Whether it`s with one staff member or ten. I feel very lucky to have been part of the iFashion team.
My main responsibility was reading all the press releases that the PR companies of brands and designers sent and creating news articles around that information. I also assisted with responding to iFashion queries, which included questions such as: how to become a model or start a fashion label and general enquiries of the business and latest news. In addition, I participated in accompanying the editor to all the events she needed to attend, whether it was for a brand birthday celebration in Sandton City, a designer’s store opening or SA Fashion Week’s fashion Wednesdays – it was great to learn how busy it can be from hopping from one event to another. I also kept the iFashion followers on social media networks updated with news and photos on some occasions.
Through this job experience, I was able to pick up a lot of skills, such as effective networking with designers and media; analytical and writing skills. I had the opportunity to see how the editor communicated and worked with other people in the industry and also how those in editorial and PR work together. Through this process, I was able to solve problems effectively, verify media information through general conversation, look for opportunities within the industry, and provide a professional service.
Overall, I would say I’ve learned a lot about online fashion news portals. Whether it`s with one staff member or ten. I feel very lucky to have been part of the iFashion team.
As also seen on iFashion
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