Kalala Fashion - Karla Bosch

July 4, 2014

Look Of The Day #11

Staying Normal. by karlabosch featuring boyfriend jeans

iFashion: The Life of The Intern

As a Fashion Management and Communication student at North West School of Design in my final year, and also a very keen fashion blogger, I decided to approach iFashion for my three week internship.

My passion for fashion comes from travelling and music. The places I go to and as a musician the music I listen to influences what I wear on a day to day basis. But this is how I got to explore the business of fashion media:

I chose iFashion not just because we NWSD students are familiarized with this fashion portal on a weekly basis, but because I wanted to get the feel of online news publishing. So iFashion was my first option, and I was lucky enough to be accepted.

On my first day, I immediately started shadowing and assisting the Editor of iFashion, Londiwe Mbhele. As nervous as I was, she quickly made me feel at ease. I was also introduced to several office staff and key personnel, which helped me familiarize myself with the company’s inter-linked departments, and gave me an overall feel of the organization’s corporate culture. After that she showed me the basic computer applications utilized in day-to-day operations, their policies and procedures. I also got a company-provided laptop in a comfortable, modernly-furnished office.

My main responsibility was reading all the press releases that the PR companies of brands and designers sent and creating news articles around that information. I also assisted with responding to iFashion queries, which included questions such as: how to become a model or start a fashion label and general enquiries of the business and latest news. In addition, I participated in accompanying the editor to all the events she needed to attend, whether it was for a brand birthday celebration in Sandton City, a designer’s store opening or SA Fashion Week’s fashion Wednesdays – it was great to learn how busy it can be from hopping from one event to another. I also kept the iFashion followers on social media networks updated with news and photos on some occasions.

Through this job experience, I was able to pick up a lot of skills, such as effective networking with designers and media; analytical and writing skills. I had the opportunity to see how the editor communicated and worked with other people in the industry and also how those in editorial and PR work together. Through this process, I was able to solve problems effectively, verify media information through general conversation, look for opportunities within the industry, and provide a professional service.

Overall, I would say I’ve learned a lot about online fashion news portals. Whether it`s with one staff member or ten. I feel very lucky to have been part of the iFashion team.

As also seen on iFashion

http://www.ifashion.co.za/index.php?option=com_content&view=article&id=5825:the-life-of-an-ifashion-intern&catid=78&Itemid=114

July 3, 2014

AW 14/15 Pastels in Gucci's Latest Ad Campaign

Courtesy of iFashion

Written by Karla Bosch

Natasha Poly, Raquel Zimmermann, Anja Rubik and Suvi Koponen are part of the chosen cast of Gucci’s Autumn/Winter 2014-2015 campaign.

The models are all dressed up in the latest collection devoted to the 60’s era. Italian fashion house Gucci is among the last to introduce its autumn/winter 2014 advertising campaign. The portraits taken are purposefully old-looking, to give them a vintage feel. The girls are dressed in fur jackets with long naps, A-line coats and high boots made of snake skin. You can also see the updated Jackie Hobo bag in beige pastel held by Russian model Natasha Poly.

“With this campaign, I wanted to create modern, evocative portraits that epitomize the essence of the Gucci woman – individual, strong, sensual, and glamorous,” said Frida Giannini.

Currently making waves online, the campaign will go on print in August and September magazine issues. But before that, a billboard on Sunset Boulevard will pervade the grand group shot with all the girls including Joan Smalls, Karmen Pedaru, Nadja Bender, all wearing crystal embellished mini-dresses.

To shop Gucci, visit exclusive boutiques in Cape Town and Johannesburg.

For more, visit www.gucci.com

http://www.ifashion.co.za/index.php?option=com_content&view=article&id=5824#.U7VXBEo-Fvc.facebook

Anneen Henze AW14 Collection

Most definitely a “Collection of Style”.

Timeless femininity embodies the Anneen Henze AW14 collection with, simple yet beautiful silhouettes.

Unique pieces, displaying classic styling against a palette of grey, ivory and black, with shades of pink and mocca.

The beautiful designer Anneen Henze is based in Cape Town and has worked in the fashion industry for several years. She has gained experience in merchandising, design, production, buying and planning.

In 2011, the Anneen Henze Collection was launched. Anneen believes that every woman should feel confident and beautiful without compromising comfort and versatility. The collection focuses on updating vintage styles from the 1920s, ‘40s and ‘50s for the modern woman, but also draws inspiration from travelling, the South African landscape and fashion icons.

Anneen holds a Consumer Science: Clothing Management degree from the University of Pretoria.

- She is clothed with strength and dignity and she laughs without fear of the future –

Anneen is currently stocking 25 boutiques nationwide as well as the SAW

F Designer Capsule in Edgars Rosebank and Sandton. She will be showcasing her Autumn/Winter 2015 collection at SA Fashion Week in October.

Behind the scene video (collaboration with Shine):

http://www.youtube.com/watch?v=TIQ7t7gEUj0

Full collection at

www.anneenhenze.com

AH Inspire Project Info:

http://www.anneenhenze.com/index.php/en/ah-inspire-page

Fashion Designer: Anneen Henze | www.anneenhenze.com

Photography: Claudia De Nobrega | www.claudiadenobrega.com

Styling: Anneke Roux of AnnaH | www.annah.co.za

Hair & Makeup: Marli Basson | www.marlibasson.co.za

Behind The Scenes Video: Charl Du Preez | www.inheritancemg.com

Behind The Scenes Photo: Carla Correia | www.carlalikesphotos.com

Venue: Kleinevalleij Estate | www.kleinevalleij.co.za

Models: Marine Coetzee (Mother) & Esme Coetzee (Daughter)

Assistants: Jodine Pienaar & Elzanne Aspeling

NWSD: Fashionably Digital

For the last 15 years, we NWSD (North West School of Design) fashion students showcased our traditional Advertising Fashion Shows in malls and shopping centres, showcasing avant garde looks created by us, the students who designed, made and model our fantasy garments using branding and packaging material of the participating tenants in these malls.

For the 2014, our Principal Marlene Oosthuizen and her creative team decided to spice things up a little and to showcase these designs of ours to a larger audience – a digital audience!

Being in my 3rd year at NWSD as a (Fashion Management & Communication) student, it was my 3rd time I also had to design, make and model a branding garment. And as all my friends AND fellow fashion students at the college know... I'm not the greatest when coming to the making of the a garment! But ofcours I had no choice but to do it. (& if I must admit.. it is kinda fun doing the whole process.)

The brand that I (and four other students) had to present was...

KONICA MINOLTA. (read about them...)

So after we've designed and made our garment we had to prep and rehearse with the photographer/videographer Donovan Roets from Donovan Roets Photography for our first ever DIGITAL FASHION SHOW!

And after we were done...

This is what HAPPENED!

The Digital Fashion Show

https://www.youtube.com/watch?feature=player_embedded&v=8Rhg6auebgk

& The Behind The Scene

https://www.youtube.com/watch?feature=player_embedded&v=MB0Nu0HSTHg

Follow NWSD on Facebook

https://www.facebook.com/northwestschoolofdesign?ref=br_tf

July 2, 2014

South African Designer: Anel Botha Couture (Updated)

Original Post: 04 December 2012

Updated Post: 02 July 2014

A rising up-and-comming talent in the South African Fashion industry who is well respected by her fellow designers. Anel Botha is well known for her red carpet designs which have been seen at many major events, such as, the South African Style Awards, the South African Music Awards, the South African Traditional Music Awards, the You Spectacular Awards, the Huisgenoot Tempo Awards, the Lourie Awards and Huisgenoot Skouspel to name a few.

Karlien van Jaarsveld (left) & Anel Botha (right)

Anel has also had the privilege of dressing many of South Africa’s “who’s who” such as Pabi Moloi, Roxy Louw, Sorina Erusmus (AKA the Flooze), Karlien Van Jaarsveld, Andriette Norman, Palesa Mocuminyani, Gugulethu Zuma, Tamara Dey, Dunay Nortje and many more.

Anel had a love for fashion from a very young age. Her mother, a very accomplished after hours seamstress, would make clothes for the family and friends with Anel watching in amazement. As soon as Anel grasped the basics of a sewing machine she could be found stiching away for her doll, Lucy, or Lingpie, their family poodle.

At age 18, Anel entered the North West School of Design, Annual “Design your Future” Bursary Competition. At the Graduation Fashion Show of the North West School of Design, her designs, “Monopoly” and “Playing with Fire” astounded the audience and she walked away with the bursary to study Clothing Design and Technology. With her studies completed, Anel spent a 4 month internship with well known couture designer Michael Bezuidenhout. Following this Anel started her own fashion design studio and in February 2010 she launched her own lable, “Anel Botha Couture”.

Anel’s design prowess has resulted in her winning numerous awards including; One of the nights best dressed, worn by Gugulethu Zumu, at the You Spectacular Awards, Style Icon of SA awarded to Pabi Moloi at the South African Style Awards in an Anel design, Most elegant themed couple at the J & B Met, Most Striking Couple at the Durban July, Classic Raceday winner at the Durban July, finalist in the You Gomma Gomma Fashion Chalange and Bridal Africa Young Designer Competitions.

Anel Alexander, Diaan Daniels & Anel Botha at the Caxton Awards.

Other than the titles and recognition that Anel has received in the past, one of her personally savoured moments was when she was asked to showcase her couture range at the 2011 You Spectacular awards amongst not only South Africa’s most prestigious designers but also her role models, Gert-Johan Coetzee, Davide Tlale, Malcolm Kluk, Michelle Ludek and Colleen Eitzen.